Midnight Recess
BRAND IDENTITY | ILLUSTRATION
Midnight Recess is a new budget hotel in the former London Trocadero Funland space. The brand’s visual identity is a reflection of the building’s history and the neighborhood’s vibrant energy. Bold typefaces in electric colors reminiscent of arcade games create a sense of playfulness, while the delicate illustrations communicate the care and attention you can expect during your stay. This aesthetic continues on into the hotel’s restaurant, Midnights.
Student concept project