Roots

Created as a way for two native Ethiopians to honor their home country, this sustainable coffee alternative is the taste of home with the world in mind. The branding for Roots is inviting, and familiar in a way that does not alienate itself from traditional coffee brands. The illustrations represent Ethiopia’s intimate relationship with coffee, which is deeply rooted in the home and in bringing people together. The two chairs in conversation celebrate the thoughtful exchanges that can begin over a cup of [beanless] coffee.